There are several characteristics to consider when looking for a social media coach. These characteristics vary depending on the assigned role and at times the social media coach might be required to perform several related tasks such as being a photographer, planner, editor and even customer support. Ultimately, the job description requires some shared interests. Below are the most important qualities to consider:
1. Outstanding communication skills
The best coach should be able to cut across different tasks such as hopping on the days trending topic at a short notice as well as being in a position to effectively handle a complaint from a customer. They should at the same time be able to come up with content distribution strategy and communicate how the strategy will be implemented to improve the business vision.
Social media is very versatile and a good coach will be constantly looking out for new and trending campaigns. Besides the design and implementation of a social media strategy, the coach should position themselves in such a way that they could effectively run with top trends and event.
3. Analytical Skills
The best coach should have a clearly outlined plan of action and report the performance indicators to the business stakeholders. For instance, the coach is tasked with updating the management with the visual data, anecdotal wins and ROI reports. Basically, the coach needs to track the final metrics for the company to see if any campaigns are successful or not, then input new measures in place to correct any issues that may arise.
4. Exceptional Organization Skills
To create a good social media strategy, you need to have exceptional organization skills. For instance, managing a social media strategy requires proper time management. Besides creating the campaign, the coach is responsible for executing the plans from start to finish. Everything included in a single campaign such as writing web copies, formatting and gathering the required media needs to be done in an organized manner for the best results.
Besides being strategic and analytical, a good coach for your social media campaign needs to be creative. Any campaign needs to keep in mind the various guidelines, types of media and network rules, as well as posting conventions but most importantly, should consider the impact of the final content. Keep in mind that if the content created doesn’t apply to the audience, then it’s not working as it’s required to and that’s a drag on your success.
Finally, the best coach should always be daring and never scared of failure. The social media landscape is always changing and any person in that industry needs to be willing to try anything new to improve their campaigns.
Impetus Consulting should be your first choice for any coaching on social media. As a virtual company, we are here to assist with any social media campaigns that will boost the bottom line of your company. With the staff and time to handle the magnitude of any campaign, we are the best bet to get you to the top.